Quantitative data can tell us a lot, and It’s what drives the AI models. But who are we creating the AI models for and why?
User Mental Modeling
User mental model is a qualitative data process that produces mental category models that describes what people feel, think, know and believe about a certain phenomenon. The mental models give you better insights in your market. They are a great tool for knowing what to develop and what to communicate.
If you want to hear more about user mental models, just holla at us and we’ll have a chat!